Video advertising encompasses online display advertisements that have video within them, but it is generally accepted that it refers to advertising that occurs before, during and/or after a video stream on the internet.
For several years now videos have been a powerful way to engage consumers and as a result video advertising has been increasing in popularity. In the modern World users are watching videos across a number of devices, primarily fragmented across computers, smart phones and tablets. This could propose a problem for advertisers trying to reach the right audience except Multi-Screen Digital Video Advertising exists. Advertisers are able to build strong brand engagement by connecting with audiences anytime and anywhere, by displaying video advertisements across the three main screens used by people in their everyday lives. As the World changes, so do we.
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